PRESIDENT AND FOUNDER, RESTAURANT CATERING SYSTEMS
As a result of the successful marketing systems he developed for his own restaurants and those of his clients, Michael has traveled the country speaking and working with operators interested in kissing mass media advertising goodbye. His brand of high return, low cost marketing has earned him spots speaking for all the top food distributors in America, The National Restaurant Association (twice), state restaurant associations, national franchises and chains. Michael is the founder and president of RCS Catering Software, a company that specializes in providing sales, marketing and operational systems and software to help restaurants double their profits with catering. Michael is the author of Cater or Die! A Step-By-Step Plan for Doubling Your Catering Profits and The Ultimate Telephone Training System For Catering Sales.