Detailed Agenda

MONDAY 3/7

  • 7:00 AM – 8:30 AM
    Registration Opens
  • 8:30 AM – 8:45 AM
    Conference Welcome
  • 8:45 AM – 10:00 AM
    Keynote: Finding Your Bliss
    RHONDA MARKO | President and CEO, Destination Nashville
    Finding Your Bliss When you became the boss, you had such high hopes and plans until the overwhelming responsibilities and challenges of growing a business weighed you down and robbed you of your bliss. Bliss can be a state of profound satisfaction, happiness and joy. Is that how you feel about your business? Rhonda Marko, President & CEO of Destination Nashville has developed and implemented a formula and smart strategy for finding bliss in business. Rhonda’s award‐winning destination management company, Destination Nashville, has been serving the event and meeting planning needs of corporations and associations visiting the Nashville area since 1994. A respected expert in the hospitality industry and named “2012 Woman of Influence” by the Nashville Business Journal, come hear Rhonda’s story and formula for finding your bliss.
    Rhonda will also spend some time answering questions about how to market your catering and banquet room space to destination management companies. This is a great catering niche for the operator prepared to capitalize on it. Rhonda’s insights will save you years of trial and error.
  • 10:00 AM – 10:30 AM
    Break
  • 10:30 AM – 11:30 AM
    The Winning Formula for Capturing Corporate Drop-off Business: Persistence, Commitment, Patience
    MICHAEL ROSMAN | CEO, The Corporate Caterer
    Corporate drop-off catering is a $2.2 billion a year segment. Michael will teach you a proven step-by-step game plan for acquiring new customers and converting them into long-term clients. Learn how to qualify prospects and build your own customer database, listen to proven sales scripts for overcoming objections and “getting to yes,” get inside strategies on dos and don’ts when executing tastings, and receive follow-up tips that will facilitate repeat business.
  • 11:30 AM – 12:30 PM
    The Art & Science of Having A Competition Proof Catering Business
    MICHAEL ATTIAS | President and Founder, Restaurant Catering Systems
    Are you sick and tired of price shoppers trying to make everything an apples to apples comparison when choosing a caterer? What weaknesses are commonplace in your market that you can turn into an unfair advantage? Then this session will change your paradigm. Learn how to find your competitors’ weaknesses and turn them into sales opportunities. Switch the selling script and eliminate your competition. You will learn how to mystery shop your competitors and dissect them. Take this new found forensic evidence and turn it into an unfair catering advantage!
  • 12:30 PM – 1:30 PM
    Lunch
  • 1:30 PM – 2:30 PM
    Ingredients for Sweet Success
    GIGI BUTLER | Entrepreneur and Founder, Gigi’s Cupcakes
    The inspiring and unlikely story of Gigi Butler, founder and culinary creator of Gigi’s Cupcakes, captures the hearts of those who meet her. With a $100,000 cash advance on her credit cards, Gigi opened her first bakery in Nashville in 2008 with only $33 left to her name. Eight years later, she’s grown to over 100 locations nationwide and is now the largest cupcake franchise in the country.
  • 2:30 PM – 3:30 PM
    How To Grow Your Catering Sales 133% In 36 Months
    MARK ROGERS | President, Smoke & Spice
    Thirty-six months ago, after months of research, Mark decided to trust the growing and management of his catering profit center to RCS. In just 36 months, Mark’s catering sales grew 133%. Mark will explain the steps, tools and ideas used at Smoke & Spice to continuously grow and improve his catering company. You’ll hear how he took his drop-off catering business from almost nothing to more the $28,000 per month and still growing. Mark will share stories of the fun, the pain and the gain experienced in his company while growing his drop-off catering division.
  • 3:30 PM – 4:00 PM
    Break
  • 4:00 PM – 5:00 PM
    RCS Catering Software Updates & Announcements
    MEREDITH DILLARD | Director of Operations, Restaurant Catering Systems
    Ray Kroc, founder of McDonald’s is credited with saying, “We innovate quicker than our competitors can keep up.” At RCS this is how we run our business. During this session Meredith Dillard will be going over some productivity hacks to help you get more out of RCS. She will also discuss some of our newly added features; many suggested by our most successful clients. We will also be unveiling a “game changing” new module that will give you an unfair advantage over your competitors
  • 7:00 PM – 10:00 PM
    RCS Nashville BBQ Party

Learning Lab Hours: 10 AM – 12PM & 1:30 PM – 4:00 PM DAILY
Members of the RCS team will be available to help you with one-on-one training and questions about our software and answer your specific marketing questions. In addition, Michael Rosman, CEO of The Corporate Caterer, will be available throughout the event for complimentary catering consultations.

TUESDAY 3/8

  • 7:00 AM – 8:30 AM
    Continental Breakfast
  • 8:30 AM – 10:00 AM
    Keynote: Staying In Your Highest Productivity Zone
    CHRIS WEINBERG | Owner, Well Coached Consulting and Managing Director, Nashville City Club
    In this session, Chris will discuss creating a life where your vision of success can be achieved with a strategic plan of intentional balance. Your time is a depreciating asset. Using this asset effectively is critical to achieving maximum fulfillment professionally and personally. We will discuss time alligators in all facets of daily life and explore strategies and tactics for finding and staying in your highest productivity zones.
  • 10:00 AM – 10:30 AM
    Break
  • 10:30 AM – 11:30 AM
    10 Essential Elements For Your Corporate Drop-off Division
    MICHAEL ROSMAN | CEO, The Corporate Caterer
    To improve your existing corporate drop-off operation, join this session where you will learn strategy and gain insight in menu development, pricing structure, packaging choices, delivery options, operational policies, and information resources. Get the inside scoop on how organizing these different components of your business will ensure consistency in your food and service.
  • 11:30 AM – 12:30 PM
    Ideas From The Trenches
    FRANK D’ANTONA | President, Cantina Mamma Lucia
    When Frank first stumbled upon Michael Attias in 2003, Frank’s restaurant was barely doing any catering. Over the years of following Michael’s teachings, participating in his high level coaching group and putting these ideas into practice, Frank has built a hugely successful catering business; requiring expansion of his kitchen.
    As much as Frank credits high return, low cost marketing for his success, he gives equal credit to running his catering business the right way. He will share his personal lessons from the trenches; professional food photography, branding, packaging, operating systems and much more. You are guaranteed to walk away with ideas you can go home and apply immediately.
  • 12:30 PM – 1:30 PM
    Lunch
  • 1:30 PM – 2:30 PM
    How To Use A Sales Tempo To Skyrocket Your Catering Sales
    MICHAEL ATTIAS | President and Founder, Restaurant Catering Systems
    Did you know 80 percent of sales require 5 follow-up calls after meeting, and that 44 Percent of salespeople give up after one follow-up? The most expensive cost of building catering sales is the investment in finding qualified catering prospects. You will learn not only how to find qualified catering prospects, but how to put a multi-step, multi-touch Sales Tempo working to grow your catering sales. Using a Sales Tempo is like working with a personal trainer; it keeps you on track to use multiple daily touches (direct mail, email, telephone, LinkedIn, cookie drops) to cut through the clutter and get in front of catering decision makers ready to become lifelong catering clients.
  • 2:30 PM – 3:30 PM
    Secrets To Killer Catering Websites, Auto-Pilot 5 Star Reviews, and High Search Engine Rankings
    JILLIAN DAVIS | Director of Marketing, Restaurant Catering Systems
    The internet is the first place that people go for information these days. It is crucial now, more than ever, to not only be at the top of the search results, but to reflect an eye catching and professional brand once the viewer arrives on your home page.
    Another key factor in how people find you is internet reviews sites. As great as they can be to your business, these review sites are also a double edged sword; Great reviews may cause customers to pick you, and bad reviews could send them running away. Until now, there was no way to control your reviews. Learn how to automatically and systematically capture five star ratings about your catering business and have those great ratings appear on your website to turn catering shoppers into buyers.
    During this hour long session, Jillian Davis will show you what website features and content are critical to get ahead of your competition and how to tap into an Auto-Pilot Review Service that integrates with your RCS catering software. You control who is asked to complete a survey. Never deal with a bad review again.
    Because this review service has over six thousand hits by Google a day, you get the added benefit of boosting your search engine rank. This simple tool is a fraction of the cost of expensive SEO companies and gives you the big benefit of 5 Star catering reviews.
  • 3:30 PM – 4:00 PM
    Break
  • 4:00 PM – 5:00 PM
    Using LinkedIn To Generate More Catering Sales
    MICHAEL ATTIAS | President and Founder, Restaurant Catering Systems

Learning Lab Hours: 10 AM – 12PM & 1:30 PM – 4:00 PM DAILY
Members of the RCS team will be available to help you with one-on-one training and questions about our software and answer your specific marketing questions. In addition, Michael Rosman, CEO of The Corporate Caterer, will be available throughout the event for complimentary catering consultations.